The Story
Powered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.
The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit extract to help visibly enhance the hair’s vibrancy. Complete with rich baobab seed oil for a moisture boost, the shampoo encourages a fresh, touchably soft finish.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Powered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.
The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit extract to help visibly enhance the hair’s vibrancy. Complete with rich baobab seed oil for a moisture boost, the shampoo encourages a fresh, touchably soft finish.




















